Moet Chandon | Pop-up Activation

Our Moët & Chandon pop-up activation aims to embody the brand's essence of luxury, celebration, and elegance. The design focuses on creating an immersive and visually stunning experience, incorporating the elegance through refined decor, with a colour palette inspired by Moët & Chandon's branding (gold, black, white, and pink for rosé), featuring high-end materials like polished metals.

Branded touchpoints throughout this pop-up activations is aligned with the brand identity, from champagne bottles displayed prominently to branded glassware, packaging, and signage. The iconic Moët & Chandon logo, with its elegant typography, is visible throughout the space. The pop-up’s engaging displays include visually striking displays, such as champagne towers, illuminated bottle showcases, and bubble arrangements that highlight the luxurious feel.

Role:
Freelance Senior Environments Designer

Services:
Activation Design
Visualisation

Credits:
Jennifer Cranston - Design Director

Experiential Elements throughout includes engaging activities, such as personalised bottle engraving and tasting sessions invite guests to engage with the brand on a deeper level.

Our overall aim was to create an aspirational atmosphere where visitors feel like they are part of an exclusive celebration, reinforcing the brand's association with luxury and festivity.